IMPLEMENTING IDEAS

The MIT Media Lab formalizes this in its motto, demo or die, which recognizes that only the act of prototyping can transform an idea into something truly valuable, on their own, ideas are a dime a dozen. Design-centric companies aren’t shy about tinkering with ideas in a public forum and tend to iterate quickly on prototypes—an activity that the innovation expert Michael Schrage refers to as “serious play.” In his book of that title, he writes that innovation is “more social than personal.” He adds, “Prototyping is probably the single most pragmatic behavior the innovative firm can practice.” READ MORE

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