The Oxford definition of a prototype is: “A first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied.”1 The word originates from the Greek prōtotupos, meaning “first example.” By this definition, anything that takes an idea out of your head and makes it visible to others may be considered a prototype. The critical element that this definition is missing is the intention to test and improve the prototype over time. So our definition of a prototype moving forward is: a manifestation of an idea into a format that communicates the idea to others or is tested with users, with the intention to improve that idea over time.


Mission: We assist our customers to visually interpret their ideas, thoughts and needs. 

Vision: We want to change the way in which the business reality is interpreted and the way in which the consulting work is delivered.