For more than 25 years, George, the founder of BizzFuse, worked for bridging the gap between management consulting and software execution. He and an outstanding team of professionals explored various methodologies for issuing the analysis part, the documents required and the best interview’s format. In 2008, his entrepreneurial unit changed the analysis concept with consulting methodology. The move was created for creating more value for the customers and to give accuracy to software execution action. Even though there were significant improvements, the organizational effort failed to produce the value expected by the management. The conflicts between software development team and the business users kept the same intensity and the delays of the project plans were producing frustrations for PMOs and customers management.
In 2015, George CRETU red a book which changed everything: Nicholas Carr’s The Shallows where it is stated Internet has changed the people brains and mischief on the nervous system itself. The insightful consulting documentations were created for nobody. Looking back, George viewed that no one person could read the documents, and no one took the responsibility to sign them. Not even, the software guys did read the documents. Rarely during the scandals, a paragraph was discovered and used as a final argument by both parts.
Time, efforts, nerves, and money wasted for producing tones of useless outcomes.
Starting with 2015, after the epiphany, a group of outstanding professional (business analysts, management consultants, business architects, software experts, psychologists, anthropologists and educators) has developed the concept around prototyping the software solutions.
The move of our interests was based at the beginning on the observation that there’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work. This new approach is in large part a response to the increasing complexity of modern technology and modern business. That complexity takes many forms. Sometimes software is at the center of a product and needs to be integrated with hardware (itself a complex task) and made intuitive and simple from the user’s point of view (another difficult challenge). Sometimes the problem being tackled is itself multi-faceted: Think about how much tougher it is to reinvent a health care delivery system than to design a shoe. And sometimes the business environment is so volatile that a company must experiment with multiple paths in order to survive. Based on this BizzFuse team has developed a set of visual artifacts starting with business model and hypothesis canvases, and interactive prototypes that may create a better interaction within the companies ecosystems.
The other observation was in the field of consulting itself where the large and overgenerous analysis documents are nor readable and in many cases they cannot be implemented. More, there are serious wastes of money during the externalized consulting work due to the continuous tension between the client expectations and what consultants deliver. BizzFuse creates an implementable context for replacing the consulting deliveries with task and design centric prototypes.
In design-centric organizations, you’ll typically see prototypes of new ideas, new products, and new services scattered throughout offices and meeting rooms. Whereas diagrams such as customer journey maps explore the problem space, prototypes explore the solution space. They may be digital, physical, or diagrammatic, but in all cases they are a way to communicate ideas. The habit of publicly displaying rough prototypes hints at an open-minded culture, one that values exploration and experimentation over rule following.